To me, as a physician, the most important thing when looking at any wellness product is viewing its effectiveness through a concise and direct lens. While there’s a lot of focus on bioavailability and absorption rates, those terms don’t tell us what the underlying physiologic effect is when it comes to hemp because they are just assumed metrics based on pharmaceutical terms that are presumed to have an effect on health.

While bioavailability rates certainly create an advantage, instead of assuming how a hemp supplement may be beneficial, we’ve gone straight to the source, looking at how people physically and mentally respond to our formulations. In this way we now have a direct measurement and evaluation of how well these supplements work.

It’s no secret. The hemp space is starting to get crowded. One of the primary purposes of these clinical trials was to find differentiation between hemp extracts and oils based on facts rather than assumptions. With data on how people actually responded, it gives us standardized outcomes and helps to support PrimeMyBody’s reputation as a leader in the hemp industry.